Monday, 20 May 2013

Tubmlr To Display Paid Advertisement


You can start serving for free  but can't proceed no longer. The fast growing blogging platform Tumblr went through a similar situation. Initially the founder of the service Mr. David Karp was against displaying ads on his platform, now he seems to be diverting from his previous stance.  "Tumblr could monetise itself immediately by displaying Google's advertising, but that this would be "a complete last resort", said Mr Karp in an interview with Ad Age.  

tumblr and paid advertisement
                                                Fast growing blogging service, Tumblr.

The stance was strong when Tumblr was not
An interview to Los Angles Times  in 2010 he said "i am opposed to advertisement on such platforms". Later he even used harsh words against his rivals google and Facebook for displaying paid advertisement, calling them "devoid of creativity". Some people think that this attitude of Mr. Karp was just a formula for attracting more users, otherwise ads free services make no sense for a platform like Tumblr. Now Tumblr has attained the position were it is serving millions of bloggers, Mr. Karp, like any other businessman was expected to take back his previous words.

Space for ads
Ads will be displayed within the dashboard. Ads will appear on in the pre-existing "radar" slot which is currently used to display popular posts from different users.
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Sunday, 19 May 2013

Yahoo To Buy Tumblr-Deal Approved For $1.1bn


Yahoo has approved a deal to buy the blogging platform Tumblr for $1.1 bn, US media reports.  The final announcement is expected as early as Monday.

   Founder of Tumblr David Karp

                                Founder of Tumblr David Karp. Getty images photo.

Tumblr is a blogging service based at New York. The service is run by a young New Yorker, David Karp who founded it in 2007. David Karp however is expected to remain in his office with his current role. Tumblr has attracted a huge crowd of bloggers due to it's unique design of amalgamating social services with blogging platform. According to Tumblr's home page it is know offering services to about 108 million blogs worldwide. 

Downing Yahoo Grips Rising Tumblr
Yahoo in spite of being an Internet giant, has faced several ups and downs throughout 2012. In 2012 alone it discarded 1000 jobs. Yahoo was also seemed confused weather to focus on content or tools and technologies. Yahoo earns through advertisement revenue. On the other hand Tumblr is getting more and more popular, covering millions of bloggers. To retain the quality of it's services it also cancelled a decision of placing adds on it's blogs. The deal between Yahoo and Tumblr has worried many who are using an advert free Tumblr. Gokhan Acar, head of a blogging community at Istanbul told infocables that a possible advert on Tumblr may slow down the speed with which it is getting popularity.
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                                          Flower in autumn-Awesome and gorgeous.
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